Our Story

Fare Brothers History

From early software and IT support roots to a growing parent brand, Fare Brothers was built around technology, creativity, and long-term innovation.

Where Fare Brothers Started

Fare Brothers has a rich history that dates back to early 2008 when Fare, Inc. was established by one of the Fare brothers. The other brother launched Fare Gaming, a company focused on making, designing, and testing video games. Fare, Inc. specialized in creating cutting-edge programs and providing IT support, which allowed the company to work with many businesses throughout Michigan.

Over the course of a decade, Fare, Inc. developed a wide range of innovative programs and offered IT support services that helped businesses improve their operations. As the company continued to evolve, the brothers recognized the potential benefits of combining their expertise and resources into a more comprehensive and unified organization.

In 2018, Fare, Inc. was dissolved, and in early 2023, Fare Brothers emerged as a new parent company overseeing a portfolio of technology-focused subsidiaries, including Fare Gaming, Fare Programming, and Fare Brothers Media.

Today, Fare Brothers is committed to pushing the boundaries of technology and innovation while building on the legacy established by Fare, Inc. and its founders. Our team works to develop software programs, design and build custom technology solutions, analyze data, and provide technology-related services that help businesses grow in a changing digital landscape.

We believe technology is a key driver of business success, and we are dedicated to delivering solutions that help clients stay ahead of the curve. Whether the need is software development, hardware engineering, data analytics, or other technology-related support, Fare Brothers works closely with each client to understand their goals and tailor services around their needs.

Our commitment to innovation is at the core of everything we do. We are constantly exploring new ideas, improving our processes, and staying current with the latest technology trends and best practices.

Fare Brothers Timeline

From 2008 to Today

The path from Fare, Inc. and early programming work to the modern Fare Brothers parent brand.

2008 - 2018

Fare, Inc.

2008

Fare, Inc. was established, becoming the steppingstone of what would later become Fare Brothers in 2023.

2010

Fare, Inc. purchased Irepair4cheap LLC, originally established in 2006 as a small Apple repair company. Irepair4cheap, LLC became a subsidiary of Fare, Inc. until its closing in 2013.

2012

Fare, Inc. and Fare Programming merged to become one company under Fare, Inc.

2013

Fare, Inc. closed Irepair4cheap LLC.

2016

Fare, Inc. became known as simply “Fare.”

2018

Fare was dissolved, and planning for Fare Brothers was set into motion.

2008 - 2012

Fare Programming

2008

Fare Programming was established.

2010

Fare Programming purchased and absorbed Siren Programming, which operated from 2003 to 2010.

2012

Fare, Inc. and Fare Programming merged to become one company under Fare, Inc.

2008 - Present

Fare Gaming

2008

Fare Gaming was established.

2018

Fare Gaming purchased ZJF Gaming, which operated from 2014 to 2019.

2019

Fare Gaming absorbed ZJF Gaming.

2023

Fare Gaming became a subsidiary of Fare Brothers.